I asked Joanna for a translation, which she kindly provided:
Dry shampoo for beards
Desire to Jannat
for the growth, thickness, and “taming” of beards
(ingredients: Aloe-vera gel, jojoba oil, palm butter, olive oil, glycerine, vitamins)
with oil and black cumin seeds, kist al hindi, vitamins, cobra oil, usma oil, helba oil, shea, decoction of herbs, D-panthenol.
Additional ingredients – Desire to Jannat recipe.
In an email, Joanna also provided some background information about the ad and the women who produced it:
“The beard shampoo was advertised last year [in 2014] on an account on the Russian social networking side VKontakte run by a North Caucasian woman or possibly group of women named “Bely Sneg” (“White Snow”), thought to be from Dagestan. The account posted propaganda for the Caucasus Emirate and pro-Caucasus Emirate militants in Syria. The image was posted with an note that proceeds from sales would go toward supporting jihad. Bely Sneg stopped posting around May this year. There were rumors that she had gone to Syria. In November, Russian media reported that a “the Soap Gang,” a group of Dagestani women, had been arrested on charges of selling homemade soap and children’s items to fund the IS group (but Russia calls all militant groups in Syria “IS”). One of those arrested was named as Saida Khalikova and the leader of the group was named as Darya Itsankova who was believed to have escaped to Syria. I don’t know if Darya Itsankova is Bely Sneg but I suspect that she may be.”
This is the first time I have heard of militants producing grooming products “in-house”, but it is certainly not the first indication that radical Islamists are interested in such products. In the documentary “My Brother the Islamist”, for example, we meet a 17-year old British convert named Ben who has an inferiority complex about his facial hair and uses beard serum to improve it.
(From My Brother the Islamist, at 32′18′’)
This is not to mention perfumes, which are a big deal in the salafi and jihadi worlds and a topic I will return to in future posts.
Those who follow the Guantanamo trials will have noticed that Khalid Sheikh Muhammed started dying his formidable beard red a while back. Apparently he is using berries because he does not have access to henna.
As most readers know, dyeing one’s beard red with henna as it goes grey is quite common in the Muslim world, because the Prophet Muhammad reportedly approved of it. There is, for example, a hadith according to which
A man who had dyed his hair with henna passed by the Prophet (peace and blessings of Allah be upon him) and he said: “How handsome this is.” Then another who had dyed his hair with henna and katam passed by and he said, “This is more handsome.” Then another who had dyed his hair yellow passed by and he said: “This one is more handsome than all the others.” [Abu Dawood (4211) ]
Whether the Prophet himself dyed his beard red, has been debated for centuries. (For the specially interested, there is an interesting academic article on this: “Dyeing the Hair and Beard in Early Islam A Ḥadīth-analytical Study”
KSM is of course not the first jihadi to dye his beard red. Below I’ve put together a small cavalcade of militant henna enthusiasts from the early 1990s till today. (I’ve excluded fighters with natural red hair, of which there are quite a few. Some have even claimed that redheads are overrepresented, but I don’t buy that until I see quantitative evidence.)
Most ageing jihadis assume their grey beards and don’t use henna.
I have no idea why some – and not others – go for the red; presumably it is just a matter of personal taste.
Abd al-Rahman al-Dawsari, aka Barbaros
Abd al-Majid al-Zindani
Abu al-Hussain al-Libi
Abd al-Karim Tunda
Hassan Dahir Aweys
Abd al-Qadir Mu’min